Greyzone

What they needed

Greyzone was preparing to launch its boutique fitness space and needed a brand system that communicated transformation, strength, and serenity. The visual identity needed to reflect both intensity and balance, appealing to a modern, wellness-conscious clientele.

What we did

• Created a minimalist logomark and wordmark pairing
• Designed a grayscale-based color system with accent tones
• Advised on gym interior visuals and signage styling
• Drafted a website and booking experience direction for future development

Outcome

• Brand system that visually aligns with the gym's philosophy and interior
• Clear guidelines for future digital rollout and merchandise
• Positioned Greyzone as a high-end, focused wellness destination